With offices in 55 countries Wunderman is the original and most diverse marketing services network in the world.
Founder Lester Wunderman is widely considered to be the creator of modern-day direct marketing—a term he originated in a 1967 speech at MIT. He opened Wunderman, Ricotta & Klein in 1958. Among the agency’s early innovations are the Columbia Record Club, the 1-800 toll-free number for businesses (developed for a Toyota campaign) and the magazine subscription card.A long-time relationship with American Express eventually led to the first customer rewards program—a breakthrough means of keeping customers loyal to a brand that has since transformed the travel and retail industries as well.
Wunderman is the original and most diverse marketing services network in the world. Our powerful creative campaigns reach customers wherever they are—online, on-the-move or in their homes or offices—and incite action, lifelong relationships and measurable business results. Since 2002, Wunderman work was recognized with 25 Lions at the prestigious International Advertising Festival-Cannes Lions, including the coveted Direct Grand Prix two years in a row. In 2006, the Wunderman network was recognized with nearly 300 awards. This year, the Wunderman network ranked 4th in Advertising Age’s Top 10 Digital Agencies and our expertise is acknowledged regularly in the press and by industry analysts. Wunderman is a member of the WPP Group. For more information, visit www.wunderman.com or www.wunderman.co.uk (Uk site built in Umbraco).